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Market research and analysis

Our market research consists of determining the (search engine) potential of the market and analyzing the competition and any influential environmental factors.

(Search engine) potential

Determining the search engine potential is the first and most important step in our analysis. We investigate such matters as:

  • The number of people that use search engines to search for a certain product.
  • Which keywords people use and how many of such search terms are used.
  • Visitor conversions: which percentage of visitors continue to action or purchase?
  • The customer value of each paying customer.
  • Future changes to the above data.

Competition

In conjunction with the search engine potential, we also research the competition. Here we research such elements as:

  • The degree of competition in search engine results, broken down by keyword.
  • The strengths and weaknesses of the competition.
  • The feasibility of overhauling the competition.
  • Competition from other media channels.

Environmental factors

We also research environmental factors that can influence the (potential) position of our customers within a certain (search engine) market. For example, these can include:

  • The economic situation.
  • Legislation.
  • Changes in the way search engines function.